NEVER SAY DIE! Celebrating 50 Years of Black Sabbath
  • Kelly Breez
  • Shepard Fairey

“Black Sabbath has been one of my all-time favorite bands for decades and I think it’s only fitting that we celebrate 50 years of the masters of reality. I’m proud to be part of this show and to bring this to Subliminal Projects and Echo Park all the way from Birmingham.”

– Shepard Fairey


Subliminal Projects is pleased to present NEVER SAY DIE! : Celebrating 50 Years of Black Sabbath, curated in collaboration with Home of Metal. This immersive showcase features portraits from the Home of Metal Black Sabbath fan archive, historical photos, a group art exhibition, ephemera, and memorabilia provided by Black Sabbath’s original drummer Bill Ward and bass player Geezer Butler.

In conjunction with the opening of NEVER SAY DIE!, Subliminal Projects has teamed up with iconic Los Angeles rock venue The Echoplex for a special concert following the opening reception to feature BLACK SABBITCH, DJ sets by Shepard Fairey, DJ PainKillerKim, and special guests. Anyone who attends the opening reception at Subliminal Projects will receive a wristband for free entry into the concert!

Formed in Aston, Birmingham England in 1968, and cited as the pioneers and godfathers of heavy metal, Black Sabbath was founded by Tony Iommi, Geezer Butler, Ozzy Osbourne and Bill Ward. From humble beginnings, Black Sabbath created a new sound, a new aesthetic, and a new culture – Heavy Metal. Fifty years later we celebrate the band, their impact on music and the fans that turned Black Sabbath and Heavy Metal into a global phenomenon.

The exhibition aims to showcase how the music of four working-class men from Aston, Birmingham UK captured the hearts and minds offans globally and inspired an entire genre of music, art, culture and community.


Ben Venom, David Cook (BONE THROWER), Dennis McNett (WOLFBAT), Gareth Stehr, Kelly Breez, Lucy McLauchlan, and Shepard Fairey.



An ambitious cultural project, Home of Metal celebrates the forefathers of Heavy Metal, Black Sabbath, and the music inspired by them, which has left a distinct mark on popular culture, and created a dedicated global following.

Home of Metal’s exhibitions and events join the dots between music, social history, visual art and fan cultures to produce a new perspective on Heavy Metal; one that is celebratory, eschews notions of high/low art and joins audiences and performers together.

Home of Metal is project created and produced by Capsule and is generously supported by Arts Council England, Heritage Lottery Fund, Laney Amplification.


For more information, please visit or follow them on Instagram (@homeofmetalUK ).