Shepard Fairey is based in Los Angeles and is the founder of the Obey Giant street art campaign. Obey Giant was largely modeled after the D.I.Y., by any means necessary, ethos of punk rock. Fairey heard the Alternative Tentacles comp "Let Them Eat Jellybeans" in 1984 and was energized by the music including California bands like Black Flag, The Dead Kennedys, Flipper, and the Circle Jerks.